Britannia - Eat Healthy, Think Better?

Britannia Treat – “tasty delights for all kids with yummy creamy treasures within the biscuit shell.”

This is how the company website describes its range of cream biscuits sold under the brand name of Treat. For a processed foods company (especially one targeting kids) it is imperative that the highest standards of quality are laid down and followed.

Therefore, I was horrified, on opening a packet of Jim Jam Treat, to find dead insects stuck on the crust of these biscuits. The pictures below tell the whole story, more emphatically than I could ever hope to.

However, is quality such an important matter for them? Do they make efforts to guarantee that the purity of their products is being maintained, not only within the manufacturing premises, but also at every point in the distribution channel? Do these mammon- worshipping entities care for anything but the lure of mega profits? How accountable are they for the products they manufacture and sell?

In all fairness to the company, they reacted quickly to my complaint and sent a sales officer to “explain” the situation to me. The officer said that it is very difficult for the company to make sure that the products are handled with the same care at the distributor/retailer’s premises. The insects could have entered at any point in the distribution channel.

I, for my part, can only hope that the company understands the seriousness of the issue and takes effective steps – like improving their product packaging to make sure that something like this is not repeated again.